Here's how it came about:
Kelly's husband had worked at the station for more than ten years. Although he's been working somewhere else for the last two years, those connections were obviously not lost. He pitched the idea to the morning producer, and provided a press packet along with an ARC.
The intrigue (and you'll see it in the video) was how could a "Christian" novel possibly deal with murder?
It wasn't their normal choice for a segment because it wasn't visual. Even Kelly's striking good looks didn't sway them. (I think Kelly should've offered the trailer for a visual, don't you?)
Between the connections, the intriguing hook, the fact that Ms. Kelly is articulate in addition to being good looking, and a free book giveaway, the deal was struck. And who knows . . . the strong evangelical demographic in South Texas may have played a part.
If you can't have Kelly's husband (and you can't, I've already asked), you can figure out what sort of intriguing hook your novel might have to catch a producer's eye. What might surprise people?
Kelly's novel, A Deadly Wilderness, is now available. I'm bummed because I still don't have my copy. Must call the Indy I ordered it through and follow up.
CR: Heat Lightning by John Sandford. So far, it's not my favorite.
It's all better with friends.