Showing posts with label FTC ruling. Show all posts
Showing posts with label FTC ruling. Show all posts

Wednesday, October 7, 2009

Book Reviewers in a Dither

Twitter and Facebook and writing loops have been bloated with the FTC ruling that would require book reviewers to acknowledge they received the book gratis.

So . . . what's the big deal?

First, don't you think most people suspect that there are a certain amount of books out there given to influencers who might help publishers gain sales?

Second, there's no guarantee the review will be a good one if, in the opinion of the reviewer, the book stinks.

Third, I have to wonder how many people have actually bought a book based on a review. I've bought several books on word-of-mouth, which I suppose a review essentially is, but I've never bought one because I read a review that extolled its virtues. Not once.

Fourth, if you buy books based on reviews, does it really make a difference to you where the reviewer obtained the book?

To me, this is much hoopla over nada. I'm just sayin'.



CR: Joseph Finder's Extraordinary Powers

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